Hi, I’m Emily Reed


Creative Leader | Director | Mentor | Visual Storyteller

Creative leadership is in my blood–I was born into an advertising family, both my Dad and brother are creative directors. I grew up playing "name that font," a game my father and I created while watching movies and television shows. I've worked as a creative director and art director for 18+ years, building a diverse background out of my experience with networks, agencies, and post-production houses — from both the client and agency perspective. This experience has allowed me to focus on advertising, branding/identity, motion graphics, and VFX projects. My goals and ethos have remained constant: to learn, grow, and create badass work. Compassion is a core value of mine, and I strive to lead by example and generate exceptional work across all mediums — broadcast, print, social, digital, experiential, and mobile.

TL;DR — It's all about your crew. The most successful campaigns I've had the pleasure of leading have been brought to life by a cohesive, engaged team grounded in strategic thinking and possessed by the inextinguishable desire to craft exceptional creative work.


Secret Sauce?


I'm a strong, compassionate, strategic creative leader. Possessing a deep sense of personal integrity and drive to help others realize their potential. My passion and dedication to streamlining inefficiencies are inherent in my vision.

Strengths -
Strong Leader and Mentor
Big picture thinker
Calm under pressure
Creative Strategic Thinker
Great at juggling multiple projects
Quick Learner

Key Strengths - Leadership and collaboration - I love creating and achieving measurable goals. In addition to that, I relish working as a team and helping others on my team reach and exceed the potential they set for themselves.




Oculus - Step into Rift Brand Campaign



Situation - Oculus wanted to communicate VR to the masses and launch its first advertising campaign. Our target was the gamer audience, which is known for being a challenging market to reach and to segment.

Task - Build and foster a connective relationship with the client to understand their goals and develop a campaign and a team to facilitate those goals. We set goals through conversations, and creatively led work sessions. Bringing the tagline "Step into Rift" to life through the physical world splitting rifts to communicate the transportive power of Oculus technology. 

Action - Campaign breakdown -
Multiplatform social-first campaign
Brand Anthem Video
A series of key art pieces
Targeted and social channel-specific approach to content communication

Results - This led us to an award-winning campaign that resonated with the gamer audience. We were able to meet and exceed the sales goals for the rift brand through our advertising.

Oculus Brand Campaign


Toyota - Swagger Waggon 2.0



Situation - Toyota wanted to launch the second edition of the Toyota Sienna endearingly named the "Swagger Wagon" in a social-first campaign with a rapid turnaround and limited budget available for the relaunch of the updated vehicle.

Task - Doubled down on it being the year of the Dad, and we partnered with some incredible creative influencer Dads such as Convos with my 2-year-old and Action Movie Dad to create a series of videos highlighting parenting and the vehicle. We created a series of super fun and engaging content that showcased their humorous and unique parenting experiences. We launched a real-time social campaign, directly interacting with individuals on Twitter, where we had all hands on deck writing, designing, and approving content to push out into the world!

Action - Campaign breakdown -
Social-first campaign
Six videos created with influencer Dads
Real-time engagement posts
Targeted social channel approach
Multi-channel launch with specific outlets

Results - This earned over 1.2 billion impressions. 58.5 million+ impressions across brand-owned content, mentions on social channels and 10,200 mentions on Twitter in addition to Toyota was thrilled with our success!

Toyota Sienna - Swagger Wagon 2.0



Netflix - Agency Pitch



Situation - The multicultural agency BARÚ was looking to pitch Netflix to become a vendor agency. Though the agency has an arsenal of creative work that it has done in the past, the challenge is that they have no internal creative team.

Task - Create and build a team of freelance creative talent and create a stellar deck to be awarded Netflix creative work.
Requirements were leading the project, building the team, and executing the pitch from concept through execution.

Action -
Create and build a team from my roster of freelance creative talent
Accomplished the project in-house at the agency with assistance from their internal account team
Built a pitch deck and concepts in which we were able to overdeliver content to pitch to Netflix
Pulled together our engaging creative as well as the work they had previously created into a successful pitch deck

Results - Secured as an agency for Netflix and have had the pleasure of completing additional projects to date!


Netflix Creative Work - Ricardo Quevedo
Netflix Creative Work - Project MC2 & Terrace House Pitch Creative




























PDF Deck