'Share the Journey' Toyota | Special Olympics World Games 2015
The 2015 Special Olympics World Games, which took place in Los Angeles July 25 - August 2, 2015. It was the largest sports- and humanitarian event of the year and the biggest event in Los Angeles since the 1984 Olympic Games. The Games are inspirational and transformational as the international community around those with intellectual disabilities showcases their expertise. As the official automotive sponsor, Toyota’s mission was to share the spirit of the games physically and emotionally.
The road to the Games isn’t just about getting there, but the personal and emotional journeys that led us there.
We created a series of videos documenting the spirit of the games, the spirit of the athletes, the mural creation process and the creative inspiration, the Special Olympics Athletes. This was a 360 social and digital campaign launched through the Special Olympics and Toyota’s social media channels.
Share The Journey
#ShareTheJourney
Toyota | Behind the Art: David Flores Creates a Mural for Special Olympics World Games 2015
Toyota | Behind the Art: Cryptik creates “The Greatest” mural for Special Olympics World Games 2015
Toyota | Behind the Art: Monument to the Special Olympics: Kent Twitchell mural
Role: Lead Creative, Creative Director, Art Director
Award
Winner - Gold SABRE Award – Automotive – 2016 – Toyota: Share the Journey